Today we will talk about landing pages.

A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It's designed to provide visitors with a clear and focused call to action, such as filling out a form, making a purchase, or downloading a resource.

The main goal of a landing page is to convert visitors into customers or leads. To achieve this goal, landing pages need to be designed with the user in mind and should be optimized for conversions. This means that the content and design should be focused, clear, and simple, with a strong and clear call to action.

Landing pages can be standalone pages or they can be part of a website. They are usually created for a specific marketing campaign and are optimized for a specific keyword or phrase. This allows them to rank well in search engines for those keywords and attract targeted traffic.

It's important to note that landing pages should be separate from a website's main navigation, as this allows the page to have a clear and focused goal. The page should also be optimized for fast loading speeds and be mobile-friendly, as more and more people are using their mobile devices to browse the web.

In conclusion, a landing page is a critical component of any successful online marketing campaign. By providing a clear and focused call to action, and being designed with the user in mind, landing pages can help to increase conversions and drive business results.

So, now that you know what a web landing page is and its uses, let's try to create one with HTML, CSS and Bootstrap 5 CSS Framework.